R&D Productivity: How to target it, . How to measure it. Why it matters.. - Hardcoverby Gerald P. Dundon (Author) Based on work from the frontline of high tech business, this book describes a new approach to targeting and measuring research and development (R&D) productivity. Using logic and basic math, lifecycle revenue and profit targets for R&D project spending can be calculated that are intrinsically allied with corporate goals for revenue growth and profitability. It describes how to measure and track R&D productivity performance