Black Belt Digital (Tm): Grow Your Aesthetics Brand, Clinic or MedSpa by Becoming a Black Belt in Digital Marketing - Paperbackby Rick O'Neill (Author) Now more than ever, you cannot grow an Aesthetics business without a Black Belt Level understanding of Digital Marketing. Most aesthetics practice owners start their ventures because they're good at something quite specific: the treatment bit of the job! Very few want to become accountants, marketers or anything else at the back end of the business. And that's a problem: digital marketing has become indispensable in today's