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Advertising and Promotion: What the Student Sees - Paperback
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Advertising and Promotion: What the Student Sees - Paperback
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Advertising and Promotion: What the Student Sees - Paperbackby Marlene Kahla (Author) Advertising and Promotion: What the Student Sees presents the main points of organizing an advertising campaign, examples of advertising that have become revered as classics, media planning, and insight into careers in advertising and marketing industries. As students learn more about marketing and advertising concepts and strategies, they are challenged to see the big picture and the big idea of a campaign that can achieve
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Advertising and Promotion: What the Student Sees - Paperback
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