The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management - Hardcoverby Ashok Som (Author), Christian Blanckaert (Author) A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury
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The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management - Hardcover