The Modern Customer - The Phantom: Customers on the Run: How Sales Must Respond to Radically New Buying Behavior - Paperbackby Livia Rainsberger (Author) This book shows how companies can and must adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility. How can sales address, win and retain the modern customer, an intangible PHANTOM in the digital space? The digital world is characterized by eagerness, ease and enthusiasm. Nowadays, people have unlimited and instant access to manifold